My11 Circle Perfect Mix Case Study

$150000 Revenue case study on Fantasy App Promotions In India During IPL

Campaign Information

My 11 Circle is an online fantasy game where participants make an imaginary team of players in professional sports.
This app allows users to bet a small amount and earn real money.
During Big Cricket Tournaments like World Cup, IPL Season, and similar, This app increase promotion.

Being a massive promoter during IPL Season, Company already has all major inventory channels used like SMS, Email, Native, Display. We decided to use untouched channels like Push, Influencers.
From our experience, we know push is a platform where we can see great results considering brand value / Promotions which already going on.
Our Creative Team Tried Different Set of Promotions over many big Push platform Like Zeropark, Propeller, Richpush, Pushground, and some more.
Our company did Time scheduling and A/B testing on different creatives. We Tried General IPL Creative and Match Level Creative.
A sports influencer was chosen to be a part of the campaign who made a YouTube Video of 30 minutes for the promotion. Influencers have 2 million subscribers.
Our team analyses and optimizes the traffic and maintain state-wise ROI.

Video Performance Screenshot :

Push Notification Creative:

Delivered 100,000 Registration in 3 months. September to November 2021.

ROI Achieved over 2%.

Dropped avg CPA to $8 with Registration to Deposit Ratio 10%.

Brand Visibility increased on youtube. With over 150k views.

Revenue Generated $150000